Boomin has announced plans to launch what it claims will be ‘the most interactive and accurate online valuation tool on the market’.
The tool, which will be free to all agents signed up to Boomin, will form part of a marketing campaign to run from September, which aims to capture the data of homeowners, including those looking to potentially sell or let their property now or in the future.
Boomin claims that SmartVal provides ‘a more accurate online valuation for visitors to the site with a mix of technology, data and timely interactive engagement with experienced local agents’.
Visitors to the Boomin website will be able to request a SmartVal with local agents registered with the platform.
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According to the information provided by Boomin, agents will have a matter of minutes to accept the valuation request or lose out to the customer’s next choice.
Supplied with information from the property owner, and supplemented with detailed market data, the selected agents will have all they need to provide a valuation within a fixed period of 15 minutes.
Only once the SmartVal is submitted the agent will gain access to the full contact details of the customer.
Michael Bruce, CEO and founder of Boomin, said: “Once again we are leading the way, providing our agent partners with new innovations that seek to draw more people into the property market, create new business opportunities for agents and provide them with a competitive advantage.
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“In the first of our new product launches, SmartVal combines data, speed and the expertise and insight from great local estate agents, to provide customers with the quickest, most accurate online sales and lettings valuation on the market.
“The technology has been designed in conjunction with agents, with agents at its heart. The aim is to increase online valuation accuracy, whilst placing more agents in front of sellers and landlords and reducing the barriers that some customers, who are yet to decide whether to sell or let, may have in commissioning a full on face to face valuation at their property. Everything we have created encourages sellers and landlords into the market and agents into the living room.”
Agents will be contacted by their account managers with more information and to ensure they are ready to participate from launch later this month. The idea is to allow for a period of transition before comprehensive marketing begins.
Bruce added: “Boomin has the marketing firepower to support this latest innovation, which will feature prominently in a significant marketing campaign that launches in September. Another example of Boomin making good things happen.”